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« Blue Monday » : Voyages, codes promo Comment les marques en usent pour vous faire dépenser

Le « Blue Monday », présenté comme le jour le plus triste de l’année, est en réalité un concept marketing créé en 2005 sans fondement scientifique par le psychologue Cliff Arnall.De nombreuses entreprises profitent du « Blue Monday » pour lancer des campa


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